Strategy

What is Strategy?

We have never found a satisfactory dictionary definition of strategy. Simply put, strategy is the means whereby a business will secure and sustain a competitive position in the marketplace. Strategy is about being different and unique. It is about understanding the core of uniqueness that lies at the heart of a company and which serves to differentiate it from the competition in the marketplace. All too often, established firms have compromised their way to homogeneity with the competition and have lost sight of how they will create a difference they can preserve through strategy.

Most importantly, strategy is about how a company will satisfy its requirement for profitability. Profit is not a goal – it is a requirement. Every business must be profitable to ensure its continued viability and sustainability. At Kaizen, we help our clients to develop strategies for profitable growth through superb value creation for customers.


Strategy We help our clients develop integrated business strategies that deliver long-term value creation through competitive advantage. Our services in this area include: Business Assessment and Diagnosis—Evaluating the current state of the business, its strengths and weaknesses, and identifying gaps in the processes for the development, formulation, planning and deployment of strategies. Leadership Development—We work with CEO’s and executive leadership teams to develop the leadership skills, behaviours and capabilities needed to effectively influence and run a company, business unit or function. This includes providing practical coaching and support at both the individual and team level. We use a proven and workable approach which includes intensive one-on-one and team coaching, drawing upon the deep expertise of our practitioners in this area. In addition, we work with lower level leaders and managers to provide the advice, guidance and coaching needed in the areas of operational and technical expertise, growth, and problem solving. Vision & Mission—Every corporate strategy begins with the aspirations of the senior management team. What is your business? How do you make money? Where do you want to take the company? We work with senior managers to articulate a vision and mission that are informed by in-depth analysis of the industry, customers, and competitors. Competitive Strategy—Of all the factors contributing to the sustainability of a business, by far the most important is profitable growth. We work with senior management to first understand their current strategy and to validate the assumptions underpinning it. Then, we facilitate the development of a new strategy based on a set of valid assumptions that are aligned with the marketplace reality. Finally, we facilitate the deployment of the new strategy into the processes and structures of the organization to build tactical alignment and drive integrated performance. Business Development—We help companies understand their markets and their customers and develop appropriate strategies to achieve competitive advantage: Marketing and Demand Management—Analyzing and understanding the market situation and developing, delivering, and managing compelling brand and customer experiences which create a vital pull demand dynamic. Pricing—Assisting in the execution of pricing strategies that realize maximum profits and drive a step change in our clients' ability to manage the pricing function. Product Profitability—Assisting in product break-even analysis to identify products which are not contributing to profitability.